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Pentagram Vsauce Rebrand

Pentagram Vsauce Rebrand

Pentagram Vsauce Rebrand

We worked with world-class design studio Pentagram to rebrand Vsauce and they recently did a wonderful writeup summarizing the project.

When we initially set out to finding a company to work with – I was adamant about finding people who I felt had a level of expertise that allowed us to learn about branding, design and identity. Pentagram filled that need and then some.

The new design is a brand skeleton which allows us to seamlessly bring Vsauce to projects across and outside of YouTube whether it’s merchandise, other video platforms or social media accounts. Natasha Jen was a pleasure to work with and I’d work with her again in a heartbeat.

Wired also did an article discussing the “growing up” of a YouTube brand as witnessed through this rebranding.

Very proud of this work. Hope you love it – thanks!

Bill Nye And Vsauce2

Bill Nye And I

Bill Nye And I

On Friday, I had the privilege of collaborating with the most influential science teacher of my generation – Bill Nye The Science Guy.

I’ll never forget watching episodes of his iconic TV show in sixth grade science class, and meeting the man himself ended up being everything you could hope for when encountering an idol.

He’s funny, sarcastic, self-deprecating and has a love for spreading scientific knowledge like absolutely no other. The highlight for me was after a few dead-silent moments while reading my script about flying cars, quantum teleportation and moon colonies he simply replied, “…Wow. This is great!”

I can’t wait till this video is done so I can share it with you! Thanks, Bill!


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